The format is instantly shown in the preview. We’re going to use our recent post about Facebook Ads target audiences as an example.Īfter inserting the URL into the new post box, Facebook pulls the data from the target URL and creates a nicely formatted post for us. Creating a new post from your website article is as simple as inserting the link into a new Facebook post box. Web content sharing on Facebookįacebook is a great social media platform for sharing your new content. Let’s demonstrate the use of social media meta tags and link sharing on Facebook. This works analogically with Twitter meta tags, too. If you do not include these Open Graph (og) meta properties, Facebook will still display the information about your blog post but probably not in the way you’d want it to. If the Facebook meta tags (=Open Graph meta tags) are present, you determine what’s being displayed in the Facebook post. You can control what they pull from the post by including social media meta tags (for example open graph tags) in the html code of your posts. Facebook, Twitter and other social media platforms get these parameters from your website. You’d like it to contain a quality image, correct name, description, and URL. When sharing an article link, you want your post to look nicely when published on social media. The importance of social media meta tags Web content sharing on Facebook Understanding meta tags in the web page’s HTML code Meta properties for search engines Facebook meta tags: The ‘og:’ social media meta tags Twitter meta tags Understanding the various social meta properties og:title meta property og:image meta property og:url meta property og:description meta property Guidelines on using social meta tags Editing social media meta tags in your website’s CMS Locating the social meta tags in your SEO plugin Selecting the social media platform Editing the Facebook meta tags Testing your new social media meta tags Conclusion The importance of social media meta tags
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